Classical Conditioning and Behaviorism Essay - 1096 Words

Classical Conditioning and Behaviorism When taking psychology classes I have always enjoyed learning about behaviorism because it seems so cut and dry; if someone wanted to get a clear understanding or their fellow man, all they would have to do is sit back and observe. With behaviorism there is no Id, Ego or Superego to take into account, just raw behavior. While this approach seems simple enough, I feel that it can only offer an incomplete window into seeing how people function and react with various things on a day to day basis. I don’t feel that behaviorism alone can define people on their interaction with the environment they are presented. Freud was on psychologist who voiced concerns to this as well. Freud believed that while†¦show more content†¦Looking at Watson’s body of works some of it can seem somewhat comical because some of his observations seem to be common sense. In behaviorism by John B. Watson he explains and gives examples of behaviorism at work in everyday life. One example go’s as follows. â€Å"If I am hungry, stomach contractions begin to drive me ceaselessly to and fro† Yes it was a different time the n but come on Watson. â€Å"If in this restlessness I spy apples on a tree, I immediately climb the tree and pluck the apples and begin to eat. When surfeited the stomach contractions cease†.(Watson 14-15). Maybe too many people have read this book and that is why America is an obese nation. If we all experienced being hungry and ate until the p hysical and emotional effects that came with being hungry we’d be in trouble, everyone know if you eat and still feel hungry you should give your body time to process some of the food you have eaten, however if your eating Chinese food that is an entirely different animal altogether. Watson’s experimentations on Albert are now seen by some as gross abuse of his powers as a practitioner of science. Albert was born with a number of congenital conditions that should have excluded him as viableShow MoreRelatedBehaviorism: Classical Conditioning1197 Words   |  5 PagesThere are four primary conditioning theories of behaviorism. These four theories are Pavlov’s (1849-1936) classical conditioning, Thorndike’s (1874-1949) connectionism (also known as law of effect), Guthrie s (1886-1959) contiguous conditioning, and Skinner’s (1904-1990) operant conditioning. According to the text (Shunk 2012) Classical conditioning was discovered around the beginning of the 20th century by Russian physiologist Ivan Pavlov. Pavlov was studying digestive process in dogs when heRead MoreBehaviorism And Classical Conditioning And Operant Conditioning Essay1504 Words   |  7 PagesBehaviorism is one of many theories in the field of psychology. It can be applied in different learning scenarios for different research purposes. Biographical information will be provided about the founders of the theory who are John B. Watson and B. F. Skinner. However, the information will focus more on their early education and known achievements. Furthermore, you will find different theories regarding behaviorism such as classical conditioning and operant conditioning. In order to understandRead MoreBehaviorism Theory Of Classical Conditioning1700 Words   |  7 Pages Behaviorism is a theory that behavior can be altered through conditioning. Behaviorism does not focus on thoughts or feelings of the subject, just their behavior. Ivan Pavlov was a major part of this movement of behaviorism with his theory of classical conditioning. The most important part of classical conditioning is that it is done through repetition. In his experiment he began with noticing that an unconditioned stimulus like dog food causes an unconditioned response like salivation. He thenRead MoreBehaviorism, Operant And Classical Conditioning1309 Words   |  6 Pagesideas and concepts and challenging them until they figured out how behavior works. Behaviorism is a school of thought that was joined from no other than John B. Watson. Behaviorism is the theory or doctrine that human or animal psychology can be accurately studied only through the examination and analysis of objectively observable and quantifiable behavioral events, in contrast with subjective mental states. Behaviorism was a movement in psychology and philosophy that emphasized the outward behavioralRead MoreThe Theory Of Classical Conditioning And Behaviorism753 Words   |  4 Pagesexperiment of how dog salivate before and after conditioning. His fundamental study was based on digestion and behaviors that are evoked during an event and an anticipate response. Yet, his experiment awoke the twentieth century by a different type of learning called Classical conditioning, which is a compulsory or unconditional type of learning from one stimulus to another through a response. The master of classical conditioning and behaviorism For many centuries ago, various studiesRead MoreBehaviorism and Classical Conditioning Essay3350 Words   |  14 Pagesconcepts, that of Behaviorism (Moore, 1921). Since the original behavioral theories were studied by scientists such as Edward Thorndike and John B. Watson, there have been many variations of the behaviorist view that have surfaced over the years. In this paper I will attempt to give a detailed description of the history of behaviorism including information about some of the most influential men associated with this movement. I will also explain the methodologies associated with behaviorism such as classicalRead MoreJohn B. Watson s Theory Of Psychology1048 Words   |  5 Pagesan enduring influence on psychology. Possibly his biggest contributions to psychology were his theory of behaviorism and his experiment on Little Albert. Though Watson’s experiments were extremely unethical and behaviorism doesn’t account for biological psychology, Watson was a n extremely remarkable psychologist because of his principal of behaviorism and his findings on classical conditioning. Background John Broadus Watson was born on January 8, 1878 in Travelers Rest, South Carolina. Watson’s familyRead MoreBehaviorism The Developmental Grand Theory1525 Words   |  7 PagesBehaviorism the Developmental Grand Theory Hillary C. Wade Cisco College Author Note This paper was prepared for Psychology 2314 Lifespan Growth and Development, Fall Mini-Semester, Taught by Linda Grant. Abstract Out of all the theories of lifespan development, behaviorism has proven to be the most efficient explanation of how we grow and adapt with our environments. Also known as the learning theory, it was developed by John B. Watson, and with major contributions from B.F. Skinner and Ivan PavlovRead MoreBehaviorism s Theory Of Psychology983 Words   |  4 PagesClassification Behaviorism claims that â€Å"consciousness† is neither defined nor unable concept; that it is merely another word for the â€Å"soul† of more ancient time (Watson, 1970). However, behaviorism holds the subject matter of human psychology it focus on the behavior or activities of the human being. Etymology The word behaviorism originates from the Middle French word behavior, meaning the observable activity in human and animal. This term was coined in 1913 by the United States psychologistRead MoreHow Two Incredibly Innovative Behavior Theorists During Their Time Were By John B. Watson1014 Words   |  5 PagesAmanda Blom EDS 6123 - Educational Practices I Dr. Barbara Murray 20 November 2014 Supervision Research Paper Two incredibly innovative behavior theorists during their time were, John B. Watson, and B. F. Skinner. The spark of the behaviorism movement began after Watson published the classic article Psychology as the behaviorist views it in 1913 (McLeod, 2004). John B. Watson’s prestigious career began in 1903 when he learned his doctorate degree in psychology with a minor in philosophy. Soon

Student Retention Is A Growing Problem - 1297 Words

Many colleges and universities throughout the United States and several other countries face a common problem. Student retention is a growing problem across the nation for all ethnic groups and all ages. Each individual who chooses to drop out of school has their own personal reasons as to why they do. However, many drops out can be completely avoided. When students drop out they are not clearly thinking about how it’s going to affect their future, the future of their children and even grandchildren. Although there are several reasons as to why students drop out of school, we will be exploring a few as it relates to why student retention is a growing problem. Transitioning into higher education presents challenges for all students, whether it’s their age or previous educational history. Numerous individuals are extremely nervous as they are entering into an advanced environment such as higher education. This because college is a new learning environment at a completely different level. However, freshmen find college to be difficult at first because it’s harder for them to adjust. That’s why many universities should have student centers in place to help students. Student centers give students the pathway for flexible learning as it results in being successful in higher education (BauÃ… ¾ienÄâ€" VosyliÃ… «tÄâ€" 2015). Lin and Tsai (2008) used a quantitative approach to understanding student retention; however, they used their research to understand students’ loyalty. As fast asShow MoreRelatedAnalytics : A Major Aspect Of Higher Education895 Words   |  4 Pagesservice a multitude of students therefore analytics is an essential tool to keep track of the progress of the students as well as the services that they are provided. The boom of community colleges utilizing analytics occurred in 2004 with the Achieve the Dream initiative. Achieving the Dream was created with the attentions of providing resources for students who â€Å"traditionally have faced the most significant barriers to success, including low-income students and students of color† (www.mdrc.org)Read MoreIntroduction. Historically Black Colleges And Universities1300 Words   |  6 PagesIntroduction Historically Black Colleges and Universities (HBCU) are experiencing low retention rates with first generation college students. The students are not graduating within a four to six year enrollment period, and or are not returning after their freshmen year. As the American workforce looks to colleges and universities to fulfill the workforce pipeline with educated diverse workers, HBCUs are in the spotlight to produce qualified minority graduates. Moreover, HBCU’s are looking to refineRead MoreIzmir National University1188 Words   |  5 Pageswithin recent years. The faculty in the Business school is unable to keep up with the growing demand of students, this has led to confusion, lack of funding and resources and chaos among employees. The newly recruited Dekan has been able to spot these growing problems and has taken the first step in trying to alleviate them by opening the lines of communication and asking for input from employees. Key Problems By opening the lines of communication and reviewing the comments from faculty membersRead MoreOnline Learning And Online Education1115 Words   |  5 Pagesclassroom. Although a large number of American students believe that online learning is a valuable education tool, numerous research studies have shown quite the opposite. Online students have lower communication skills, are able to cheat easier, and have drastically different grade point averages. Thousands of students across the country have taken to going to school online, thinking that they are receiving the same quality of education as a student in a traditional classroom. What they do not knowRead MoreThe Importance of Education685 Words   |  3 Pagesï » ¿Student attrition: Presentation Sometimes, the most important part of life is just showing up. This old clichÃÆ' © is also true about getting an education: once students have been accepted to an institution, they need to show up to their classes, and continue to show up throughout their academic lives at the institution. However, when students drop out of school, they usually do so by the end of their first year. This is true of transfers as well as new freshman. Often, the source of attritionRead MoreThe Year Round Schooling System Essay947 Words   |  4 Pages The traditional school calendar used by most schools in the United States stems from the original agrarian calendar as students were often called to tend to crops in the summer. This was thoughtfully and effectively designed for the time period it was created in; however, schools, research, and society have dramatically changed since then. The agrarian calendar no longer makes sense, as we consider overcrowding in schools and the significant researc h regarding the â€Å"summer brain drain.† ThereRead MoreTeaching A Non Profit Organization Working784 Words   |  4 Pages Students need teachers in order to be successful. According to Alliance of Education over half a million teachers decide to leave teaching profession every year and costing the United States 2.2 billion (Haynes, 2014). New Teacher Center (NTC) a non-profit organization working all over the United States schools to form program that help with teacher effectiveness (Alliance for Education, 2014). The school district’s and states are hit in the pocket, but teacher and students pay the hardestRead MoreChallenges Facing the Accounting Profession Today700 Words   |  3 Pagesimportant of the rules. Finally, this work will address what should be done to address an ethical dilemma and specifically one involving one student observing another accounting student cheating on a test. I. Challenges the Accounting Profession Faces It is reported that organizations face a growing challenge for the recruitment, development and retention of finance professionals due to the rapid changes taking place in the accounting profession according to the Association of Chartered CertifiedRead MoreIdentifying Strategies to Improve African American College Student Retention and Graduation Rates1690 Words   |  7 PagesMinorities are a growing segment of the population. However, this group continues to be underrepresented in the area of post secondary education. Obtaining an advanced degree remains a likely predictor of future career success. The problem facing the minority student is that barriers persist which continue to hinder enrollment, retention, and graduation rates in institutions of higher education. These barriers must be identified and examined and solutions offered if college completion rates are toRead MoreSocial Media And Its Impact On Society1573 Words   |  7 PagesEd Stetzer, president of Lifeway Resear ch, writes, â€Å"If your student ministry is a four-year holding tank with pizza, don’t expect young adults to stick around.† Dr. Stetzer is referring to the current epidemic seen in America involving the church. American churches, and churches around the world, are experiencing a decrease in their attendance. At the current rate, less than ten percent of Americans will attend church, by the year 2050. The largest age group of those leaving the church is Generation

Building shelf management system Free Essays

Introduction to the undertaking Management system means the methods by which an administration programs, operates, and controls its activities to run into its ends and aims by using the resources of money, people, equipment stuffs and information. Management information systems are used by companies to assist maintain them more organized in certain parts of concerns. For illustration, companies use databases as a manner or hive awaying information as it helps them to entree informations more rapidly and remain more organized. We will write a custom essay sample on Building shelf management system or any similar topic only for you Order Now It is better than holding a paper-based system where relevant information can be lost or read falsely. Besides with paper-based systems, they take up a batch of room as you need a topographic point to hive away it all, for illustration, a filing cabinet. The undertaking I have decided to make will affect me analyzing, planing, and implementing a stock database system for warehouse operations in a little concern. In future this database could be used by other little concern companies as good. The company that I have decided to utilize is Biring ‘s News, which I have been working for over 4 old ages. The database will enable the company to pull off their stock that comes in and out of the warehouse. The ground I have chosen to make this company is due to the fact that I have been working at that place for such a long clip. I ‘ve learnt about how the concern itself runs and have seen jobs occur and become resolved or need to be resolved throughout the clip I have been at that place. Biring ‘s News has a concatenation of newsdealers which are based over Kent and London. The proprietors of the concern are ever either opening more stores in new locations or shuting them down in others. It would be utile for the company to hold a system that shows them how the stock is being managed, what is selling good and what is non. Background of the Company Biring ‘s News is owned by Jasbir Biring. They own a concatenation of newsdealers which are located in Kent and London. The stores are all situated within shopping Centres like Bluewater Shopping Centre and Westfield Shopping Centre. They sell a scope of stock such as, Sweets, drinks, magazines, coffin nails and newspapers. Biring ‘s News opened there first store in Lakeside shopping Centre, 1989, which was a great success and led them to open more and subdivision out towards London. In entire, the company has opened up to 8 newsdealers since 1989, some are still running and others have been sold on. At the minute, the company has one chief warehouse where all the stock is kept for all of Mr Biring ‘s stores ; so workers are ever in and out taking what they need when they want. The job with this is that there is no record of good coming in and good coming out, so there is no record of what points are low in stock and what points there are excessively much of. The result of this is that the director has jobs with stock that is non selling really good which leads to him holding excessively much in the warehouse which can besides so go out of day of the month, so he is losing out on money. Another job that would happen is that he may run low on stock that is high in demand ; therefore he will be losing out on gross revenues. The company besides have a concatenation of providers that they use. They use the same provider for magazines and newspapers as they receive that stock automatically on a day-to-day footing. When it comes to buying confectionary, they do non lodge to one provider. They go by which of all time supplier has the best monetary value for whatever they need or if any of them have particular offers. This is besides a job that leads to holding excessively much stock, as they are merely looking at what is on offer and merely buying it, even without detecting that they have plenty of the point in the warehouse. At the minute, the company has no record of what is kept in the warehouse, the lone manner of cognizing what is in the warehouse is by roll uping bills of what has been purchased or by staff advising the director about what is losing in the warehouse. Aim of Project The purpose of the undertaking is to: Write in item what the job is State how the job could be solved State how the system will work and what it is intended to make Identify all the demands for the system Analyse and plan the system that I intend to bring forth Implement the system Make a user usher for the company so that they are able to utilize the system Aim of the Undertaking The aim of the undertaking will enable the company to: Become more organized – they will be able to maintain path of what stock they have, so they wo n’t hold the job off holding excessively small stock or extra stock. Save money – the system will enable the company to salvage money as they will cognize what they have, so they will non purchase stock that is non required. Think of some more aims! ! ! Research Management information systems Management Information Systems can be used to treat informations into utile information. For illustration, it could be a system used to do orders. There are three types of direction information systems which are: Decision Support Systems Information coverage systems Executive information systems Decision Support systems This type of system allows strategic and tactical determinations to be made. Decision support systems are chiefly used to back up the tactical, semi structured determinations that need to be made as portion of the rating and planning of a concern. Executive information systems are targeted at strategic determination devising, which frequently involves unstructured determinations. This type of system is normally created by the terminal user as they are the 1s who normally use it. That manner they know how is works directly off. Examples of where determination support systems are used are to analyze informations and see if there are any tendencies, for case, looking at gross revenues figures over a period of clip. Information coverage systems This type of system helps companies as it produces studies which can assist them to do determinations within the company. For illustration, this type of system would assist Biring ‘s News as you could bring forth studies of what was in stock, so the director would hold an thought on what he needs to buy. There are two types of describing systems which are periodic studies and exclusion studies. Periodic studies are produced merely when required by determination shapers at regular intervals. Examples include a monthly fiscal statement and a hebdomadal gross revenues analysis. Exception studies are produced merely when asked for. This would be utile for Biring ‘s News as the director could easy publish a study out for himself whenever he needed it, for illustration, he would necessitate a transcript of the stock study when he planned to do an order from a provider. Executive information systems Provides senior directors with a system to help them in taking strategic and tactical determinations. Their intent is to analyze, comparison and highlight tendencies to assist regulate the strategic way of the company. They are normally integrated with operational systems, giving directors the installation to ‘drill down ‘ to happen farther information on the job. Off the Shelf package A criterion bing system is purchased from a package seller and installed on computing machines located within an administration. This type of package can be purchased by anyone and can be used to run by 1000s of people. You can buy many types of off the shelf package depending on what field you ‘re working in, for illustration, if you do photo use you could buy package such as Photoshop, which is really popular. With this type of package, it is moderately priced as it is popular. It is utile for smaller companies as they are chiefly capable of being able to make what the company wants. This package is non every bit utile to bigger companies as they prefer to hold package to make precisely what they want. For illustration, off the shelf package may hold characteristics that are non required by the company or they may be losing applications that the company needs. Bespoke package is a better option for much larger companies, as they can hold it produced to their demands. I will be bring forthing a stock database which will fit the demands for a warehouse storage system, so it will be able to be used by other smaller companies. The Waterfall theoretical account The waterfall theoretical account divides a undertaking up into phases. The theoretical accounts show that you should follow each phase in a specific order, as the diagram below indicates. Feasibility Study – This is the phase where the user has to research whether their planned undertaking is executable. The feasibleness is broken down into four stairss: Prepare for feasibleness survey by measuring the range of the undertaking. Define the job ( what should the new system do that the present 1 does non ) . Choose the best feasibleness option from those available ( typically up to five concern options and a similar figure of proficient options ) . Assemble the feasibleness study, including the principle for the selected option. Analysis – this can be broken down into two phases which are the probe of the current environment and concern systems options. Probe of the current environment – this is the most of import out of the two phases. For this, the user will hold made a list of all the demands in the feasibleness survey, so now they will hold to spread out on the demands and do them more elaborate by speaking about how they will be solved. They will besides hold to province what attributes and entities they will necessitate and how they will all be linked in the entity relationship diagram. They will besides hold to take a information theoretical account so they know how they are traveling to finish the undertaking and in what phases. The user will besides hold to set up the purposes and aims of the undertaking. Business system options – this phase comprises two stairss, the aims of which are to hold what the functionality should be. A figure of possible systems solutions for the perceived concern demands are formulated and the impacts and benefits of each will be evaluated. The solution selected will be the one that most closely catches the demands of the concern. The two stairss are: Define concern options Select concern option Design System design means that the developers describe in item how the system will work, what the end products will be and what inputs are needed. Similarly, processs are described and hardware demands defined. Execution This is the phase where you create the system. It should be made right under all the given demands. Care and Testing At this phase the system should be completed and tested to see if it works. A user usher should besides be created so it can state the user how to run and keep the package. Methodology I am traveling to utilize the Waterfall theoretical account to construction my undertaking. I have chosen this because it allows me to research all facets decently before traveling in front and making the system decently. This manner I will non hold the job of burying to add in parts or adding in applications that are non needed. I am traveling to bring forth a stock database system for the company warehouse, which could subsequently be used as an off the shelf bundle by other little warehouse companies. This system will enable the director keep his stock by ever holding a sufficient sum of all his stock. The system will work by holding all the provider information stored on the database. From there the director will be able to entree their web sites and look into what publicities they have and besides compare monetary values to see where he could acquire a better trade. He will besides be able to see all the stock he has in the warehouse. The stock will be shown under their appropriate headers, for illustration, Coke would be stored under drinks. Following to each point of stock, it will province how many of each is stored at the minute. Employee inside informations will besides be stored on the system so that they can entree the system to enter what they had took from the warehouse, so that all the stock de grees are shown right. To bring forth the system I will necessitate the undermentioned information to bring forth the system: Name callings and references of the newsdealers Warehouse inside informations – where it is located What stock is sold in the store What stock is stored in the warehouse ( magazines and newspapers are non stored at that place, is at that place anything else? ) How many providers they use Detailss of providers – what they specialise in selling Detailss of employees ( this is because they all have entree to the warehouse, so the director will necessitate to maintain path of what they are taking ) To happen out all the information I will carry on an interview with the director. Requirements for the system: Employee- Employees must hold their ain user name and watchword to log into the system ; this is to halt any unauthorized entree to the system. They must be able to hold entree to their inside informations so that they can change it if any alterations are needed to be made. They must be able to change the measure degrees of all the stock to maintain it updated. The inside informations that will be required of the employee are their first name, last name, which shop they work in, reference, contact figure. There should besides be a map that enables you to add and edit/delete employees. Supplier – The inside informations that will be required are the name of the provider, the reference, website reference, email reference, phone figure. There should besides be a map that enables the user to add and edit/delete providers. Shop- The inside informations that will be required are the names of the stores, what shopping Centres they are located within, and the reference, which employee works at that place. There should be a map available that allows the user to add and edit/delete stores. Warehouse- The inside informations that will be required for the warehouse is the warehouse figure, the reference, what is stored at that place. Stock- The inside informations that will be required is the name of everything that is sold in the store, for illustration, Sweets, magazines, coffin nails, etc. Besides you will necessitate to cognize the measure of it that is stored in the warehouse. There should be a map available that allows the user to add and edit/delete stock, either when they proprietor decides to halt selling it or when a new point is released in the market. Hazard Analysis Resources The package that I am traveling to utilize to make the information system is Microsoft Access. Microsoft Access is a Relational Database Management system. It is a really popular database system and it is easy to utilize. Microsoft Access database contains a figure of different applications ; some of them are table ‘s questions, signifiers, studies, macros and so on. Tables – these are used for informations storage. The tabular arraies are presented in rows and columns to the user so that they can input at that place informations. The tabular array is shown in a similar manner to a spreadsheet format as all the gridlines are seeable. Questions – they gather certain information from different tabular arraies and expose them all on one screen. Using a question you can alter the order of records ( screening ) , retrieve single records or groups of records ( seeking and filtrating ) , count, amount, norm, and otherwise summarize informations values ( collection ) and compute new values from values held in the tabular array ( computation ) . Forms – this allows information from tabular arraies to be displayed in a more professional manner. With signifiers you are able to add in images as you ca n’t infix them into tabular arraies. Reports- studies are used for showing information in different formats. They can besides incorporate images and graphs. Mentions Bocij, P, Chaffey, D, Greasley, A, Hickie S. ( 2006 ) Business Information Systems Prentice Hall, Pearson instruction. Chapters 6 A ; 7 Boddy, D, Boonstra, A, Kennedy, G ( 2002 ) Pull offing Information Systems Prentice Hall, Pearson instruction. Chapter 1 Dowling, N ( 1998 ) Database Design and Management utilizing Access Letts. Great Britain. Chapter 1 Glanss, T, Grad, B, Holstein, D, Meyers, W, Schmidt, R ( 1968 ) Management Systems United States of America. Chapter 1 Bibliography The hired Institute for IT. Retrieved on: 12/10/09, from the World Wide Web: hypertext transfer protocol: //www.bcs.org/server.php? show=ConWebDoc.2767 Hero Solutions. Retrieved on: 12/10/09, from the World Wide Web: hypertext transfer protocol: //www.hero-solutions.co.uk/articles/bespokevsofftheshelf.asp Microsoft Office Online. Retrieved on: 13/10/09, from the World Wide Web: hypertext transfer protocol: //office.microsoft.com/en-us/access/HA101656301033.aspx Microsoft Office Online. Retrieved on: 13/10/09, from the World Wide Web: hypertext transfer protocol: //office.microsoft.com/en-us/access/HA101650211033.aspx How to cite Building shelf management system, Essay examples

Usaa Swot Analysis free essay sample

This can be a weakness for many members for several reasons. If you do not live near a USAA bank, you lose the ability to make deposits and withdrawals in person, nor are you able to sit down with loan officers, insurance personnel, or retirement planners. Many people prefer this kind of direction and service, especially when it comes to an individual being uncertain about options relating to their finances and planning. This is an inability to provide a certain level of service to the customer, which in many cases allows the member piece of mind and added comfort.This inconvenience can be neutralized with the implementation of more physical locations in cities where the most members are located – usually around military posts. Weakness #2 – No Particular Agent The second organizational weakness is the lack of personalized service. It’s impossible to give personal attention to as many members as USAA has like it is for a smaller community bank and insurance provider. We will write a custom essay sample on Usaa Swot Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Since the organization is so large, it is easy to feel lost in the mix and just another number. Smaller community banks and insurance providers have the benefit of getting to know their clients personally, may be better able to serve their specific concerns and clients tend to be more comfortable doing business with someone from their own community with whom they deal with consistently. Also, it can be frustrating that you are unable to speak to the same representative twice when calling a large business such as USAA. USAA can minimize this weakness by creating â€Å"teams† of representatives for their members. Each member can be assigned to a team of 5-7 USAA representatives, one of which will be answering that members concern.Teams would be comprised of representatives from each specialty (IRA planning, mortgage help, banking etc. ) and be available only to their customers. This strategy would provide comfort to the members who like to deal with the same individuals when doing business. Section III – Opportunities and Threats Two opportunities presented to USAA are to expand the number of physical locations both domestically and nationally and to provide additional services to programs already being used. Two threats to USAA include competing financial providers and the downturn of the economy.Opportunity #1 – Well positioned to expand internationally and domestically. The first organizational opportunity is the expansion of services domestically and internationally. USAA is in an excellent position to continue their expansion and development of additional brick and mortar facilities both overseas and within the United States. The current physical locations available have proven successful and more physical locations would allow better service to current members and the ability to serve more new members. This opportunity arises as military enlistment increases, providing a larger market base. This market has shown interest in USAA membership and would utilize additional facilities should they be made available. This is a force in the international and sociocultural dimensions of the general environment. Opportunity #2 – Expansion of Existing Services The second organizational opportunity is to expand some of the services that are already in place. One area that shows room for expansion is the shopping department. USAA offers discounted prices on loose diamonds and jewelry. This merchandise is guaranteed conflict free, quality assured and interest deferred loans are available.Sunglasses and purses would be a welcome addition to this merchandise. And since the jewelry available is predominately for women, I would suggest adding pieces for men, such as watches, cuff links and tie clips. If you expand your products, you are expanding your market. High quality jewelry and other items guaranteed to have been obtained without violence and minimal environmental impact is a preference today. This consumer preference exists in the sociocultural dimension of the general environment. Threat #1 – Competition with other Banking OrganizationsThe first organizational threat is improved strategies of competing financial institutions that are beginning to mimic services and benefits available to USAA members. Community banking institutes are growing to offer more services in one location which has been a long time benefit of USAA membership. Also, other Internet based financial organizations like Navy Federal Credit Union, have begun to market to the military community as well, offering similar services to include home and auto buyin g advice, tax preparation discounts and mobile banking. This increase in competitor’s services threatens to cut in on USAAs market share.Competitors are a factor of the task environment. Threat #2 – Stricter Banking Regulations due to recent Financial Turmoil The second organizational threat is tougher regulations to follow after recent financial crisis in 2008. Many investors have suffered financially due to bad mortgages and other unethical business practices. Also, as a resultant, it is more difficult to secure credit and those who do are saddled with increased interest rates. Due to these factors, individuals have lost trust in banks and may decide to invest elsewhere (if at all).This negative outlook of the financial industry is a strong force in the economic and political-legal general dimension. Section IV – Summary USAA is a leader in its field of serving the service member. Benefits and incentives have achieved a 97% customer satisfaction rating (USAA, 2011). Financial ratings have reported steady growth and the outlook is positive with membership on the rise. Unfortunately, there are few physical locations available and it’s nearly impossible to speak to the same person in the organization twice. This lack of familiarity hurts ease of business.USAA would benefit from the opportunity of expanding the quantity of physical locations to serve more members more conveniently, nationwide. It would also benefit from expanding services and options, such as adding watches, sunglasses and purses to the USAA online store. Due to competition for the financial needs of the military member, USAA will need to continue and expand their incentives, member programs and discounts. Advertisements and recruiting programs should be increased. Close monitoring of the economy and strict adherence to laws and regulations will help USAA through the economic slump.

Formation of New States in India Essays

Formation of New States in India Essays Formation of New States in India Essay Formation of New States in India Essay The last few days, Oh months there has been a great debate on the formation of a seperate state ,ofTelengana from Andhra Pradesh. The people are revolting, doing dharnas, fasting, violence,students have Joined the movement for the formation of the state. The politics on the issue have also been active on the same issue. Sadly many people have also done suicide for the demand of formation of the state. The central government finally have agreed and formed a committee to review and start the process of the formation of Telengana, we may see a new independent state if verything goes on well names Telengana. Demand for separate States With the government appointing a committee for the assessment of the formation of new states, the other parts of the country have also been demanding the separate small states. The first attempt was done by GJM i to declare the DarJileeng area as Gorkhaland with Capital Siliguri. For this, 21 young activists of Gorkha Janamukti Morcha(GJM) started indefinite fasting and processions in the district of Darjeeling. This movement of separation was follwed by Uttarpradesh where voices raised for eclaration of 3 different states namely Poorvanchal, Harit Pradesh demanded by RLD and Bundelkhand demanded by BMM. The demand for separate Vidarbh fromMaharashtra has been from long. There have been voices for the demand of Saurashtra as a separate state in Gujarat. These demands have emerged as a result of the government decision on Telengana. Does Small States means better governance The people are demanding for small states on the basis that the governance is better. The state gets better accessibility to funds and government schemes which is ot happening in large states. : For instance, a person has to move to Lucknow if he is UP for the High Court, a small state will result in better accountability and efficiency to run the state. We have seen separate states in past. There are positive outcome of the division like Punjab, Haryana, HP, Uttrakhand, Gujarat, where they have grown faster than their parent state, whereas at the same time there is negative outcome has also seen as in case of Jharkhand, where the past CM ahs done the biggest scam in the country and state has become more poor, nattlsgaan nave also Deen Taclng tne proDlem 0T Naxals arter separatlon. The separation of the state is not a problem for our country, but the issue is if it is separated then it has to be run by a able leader and the politicians must not take mileage out of the feelings of the people. The people of India are now smart enough to understand that. The formation of the state are also going to disturb a lot, now it is on the government and the committee for the assessment of formation of new states to take a decision in the favour of the people of the nation

Mobile Marketing Strategy How to Build One the Smart Way - CoSchedule

Mobile Marketing Strategy How to Build One the Smart Way How is your mobile marketing strategy doing? If you can’t answer this question, it’s time to change that. Data shows that marketing is going mobile more and more by the day. In fact, there’s a good chance you’re reading this on a mobile device right now. Let’s take a look at some numbers: Mobile accounts for 65%  of the time people spend consuming media 59% of smartphone owners  expect websites to be mobile-optimized 68% of companies  are investing in mobile marketing These are a just a few stats, but together, they tell one compelling story: it’s past time for all of us to pay attention to mobile. Understanding the importance of mobile marketing isn’t enough on its own. You also need to build an actionable strategy to provide users with a great mobile experience across all your content. That’s where this post comes in. Read on to learn: How to understand the way your audience uses their mobile device. How to optimize your brand’s overall mobile presence. How to measure the impact of your efforts. Mobile Marketing Strategy: How to Build One the Smart WayDownload Your Free Mobile Marketing Strategy Pitch Deck Template + Infographic Doing mobile marketing right requires cross-team collaboration  and leadership buy-in. To help state your case, use this free Mobile Marketing Pitch Template. It’s pre-built with important statistics you can use to build the business case for investing in mobile marketing. It also includes fill-in-the-blanks sections to tailor your proposed strategies, tactics, and recommendations to your own situation. Plus, we’ve also included a free Mobile Marketing Infographic packed with stats and curated research. With these resources and the information in this post, you’ll have everything you need to educate your team and implement a comprehensive mobile marketing strategy. Why Should You Care About Mobile Marketing Strategy? According to Hitwise, nearly 60% of searches come from mobile devices. That’s an enormous number. For marketers, that means your content needs to be optimized for mobile experiences. If it isn’t, you could risk missing opportunities to convert more website visitors into customers. This number is an average compiled from data across 11 different industries. Even at the low end of the graph, 39% is still a significant amount of searches. There’s one thing this data makes abundantly clear: you need to develop a mobile marketing strategy. Like so many things in the marketing world, this is easier said than done. However, with the right approach, you can make sure you’re not missing out on as much as 72% of your total potential audience through organic search. If you’re ready to build your own mobile content strategy, keep reading. We’re about to dig into: Develop a strategy for mobile marketing Optimize content for users on the go Plan and execute your strategy with Let’s roll up our sleeves and get to it. Ready to build your #mobile #marketing strategy?Developing a Mobile Content Strategy Plan your work. Then, work your plan. We say this all the time at . If you’re going to succeed, you need to know what you’ll do, before you sit down to get it done. Preparing a mobile marketing strategy is no exception. It isn’t enough to ask your developers to build you a responsive website and then call it a day (although responsive design is important). You need to put real thought into how you’ll reach mobile audiences, and what your online presence really looks like to those users. Recommended Reading: The Complete 14-Step Content Strategy That Will Boost Your Results By 434% Understanding How Your Audience Uses Mobile Devices Knowing where your audience uses their phone or tablet can help inform how you reach them. For example, people traveling to a new city will likely look for restaurants, hotels, and events near their destination. A farmer might browse their social media while riding in the tractor (no, seriously). An office worker could catch up on industry news with their iPad while lounging on the couch. Each of these people has a different purpose for being on their device. Accordingly, they have different expectations, too. If you know how they’re likely to find you, then you can be better prepared to provide them with the right content, at the right time. Here’s how you can gain this insight. Run A Survey Ask, and you shall receive. Run a simple poll with Polldaddy  or Survey Monkey  and ask people how they use their device. Here are three simple questions your survey can include: Which types of mobile devices do you use? [Phones, tablets, etc.] Where do you access content with your phone or tablet? [At work, at home, while traveling, etc.] What types of content do you consume on your mobile device? [News, entertainment, video, blog posts, social media, etc.] The data you get from your own audience will guide you in the right direction. Recommended Listening: How to Boost Your Results With Original Research With Andy Crestodina From Orbit Media Studios Use Google Analytics Google Analytics can give you some idea how your audience is using their mobile devices, too. Log into your account. Then, click Audience, and drill into the Mobile drop-down: Next, click onto Overview. Here, you can get a breakdown of how many of your website visitors are on mobile or tablet. Under devices, you can also see which specific phones or tablets people are using to find you: Next, click on Users Flow. Then, click All Users, and scroll down to and click Mobile Traffic. Once you’ve done this, click Apply. You’ll then see something like this: Now, you can see where mobile users land on your site, and where they go next from there. This can help you determine which pages and content are most interesting to your mobile audience. NOTE: Google Analytics separates Mobile (as in mobile phones) and Tablet traffic. If you’d like to see your user flow from tablets, repeat the previous steps, but scroll down to the bottom of the All Users window, and find Tablet Traffic: Optimizing Content for Mobile Devices When you’re ready to execute your mobile marketing strategy, you’ll need to be prepared to optimize your content specifically for mobile users. Writing for Mobile Devices Phone screens are relatively small. Even larger phablet-type phones are small compared to the PC you’re probably writing your content on. That means you’ll need to write in a way that’s easily readable on a smaller screen. Here’s how. Use Bullet Points: Bulleted text is easily scannable. If you have information that can be condensed down to list form, bullet it out. Write Short, Punchy Headlines: This is a matter of space. Shorter headlines fit better on smaller screens. If you can keep them down to six or seven words, they’ll be more likely to hook the attention of someone scrolling by. Longer headlines may get cut off the screen, and therefore be less appealing to click. Here’s an example of a well-optimized headline for mobile: And here’s an example that could be condensed: In this example, the headline is shortened and legible on the graphic, which is easier to read on a mobile device. It might not be possible to optimize every headline you write this way. However, it’s worth keeping this in mind as you and your team are crafting content. Use Clear Section Headings: Make use of H2 and H3 headings. If possible, avoid using anything H4 or smaller, since it can create a cluttered visual appearance with too much visual hierarchy going on. If you’re using WordPress, here’s where you’ll find your header controls: Keep Paragraphs Brief: Giant walls of text are a pain to read on phones. Keep your sentences under 25 words and paragraphs two or three sentences each. You can exercise a small amount of leeway on this  but do so sparingly. Here’s an example of a piece with crisp, concise paragraphs: And here’s another that’s decidedly more difficult to read: Front Load Email Subject Lines: Email subject lines get cut off at a shorter length on mobile than they do on desktop. So, place your most attention-grabbing copy at the beginning of your subject line. If you’d like to preview what your subject line might look like, use our Headline Analyzer. Enter your subject line: Then scroll down to here: You’ll now have an idea how your subject line will appear. Recommended Reading: This is the Way to Write Email Subject Lines That Get More Clicks Optimize Your Visual Content For Mobile Well-optimized can make or break your mobile experience, too. Follow this advice to keep your mobile presence finely tuned. Use Optimal Image File Sizes: Upload images to your site or blog at the exact size you want them to appear. Otherwise, your CMS will be forced to resize them as your pages load. This will cause them to load slower, and potentially cause users to bounce and visit a different site. If you have a high number of large images on your site (and you’re using WordPress), there may be a quick fix solution here for you. WP Smush  is a WordPress plugin that can detect and compress large image file sizes on your site, and bring them down to a more reasonable size: Make Text Legible On Small Screens: Ensure your fonts are large enough to be readable on a phone. Use your best judgment. If you can read something, odds are your audience can’t either. Here’s an example of an image that’s clearly readable on a phone: Technical Website + Blog Considerations Beyond your actual content creation, your blog and website need to be built with mobile in mind. Here are some ways to ensure both are easy to use on phones and tablets. Use A Responsive Site Design (Or Have a Separate Mobile Site): There is some debate out there over when to use responsive design versus having a separate mobile site. In either case, it’s important to have a site that looks good and works well on phones and tablets. If you’re a marketer, this is something you likely don’t have much control over. It’s also something your development team should understand. However, if this is a pain point or roadblock, discuss with your developers. Here are some talking points you can drop: 80% of all internet users have a mobile phone. Why leave money on the table? Mobile users have different expectations than desktop users. If your site doesn’t cater to them, they’ll leave (and buy from someone else). Google favors websites that offer a strong mobile experience. The more you can tie the conversation back to how it helps make money, the more likely you are to be successful here. Use Google’s Mobile-Friendly Test Tool: How can you know whether your site is truly mobile-friendly? Use this free tool from Google. Type in your URL: And get your analysis in moments: Mobile Search Engine Optimization Considerations The way people search, and the things they search for, might be different when they’re on the go (versus when they’re on their laptop or home computer). Keep these things in mind while you’re working on search engine optimization. Optimize For Voice Search: People using their phones are often in busy places and might not stop to type in a search query. Things people on the go typically search for include words like â€Å"how†, â€Å"what,† or â€Å"where.† For example, â€Å"How do I get to the nearest coffee shop?,† or â€Å"Where is the Museum of Modern Art?† So, how do you find which terms someone might be using to find businesses like yours? Start by doing thorough keyword research as you normally would. Next, consider targeting terms incorporating strings of conversational language around your core keywords. Here’s an example: Typical Keyword: Brunch new york city Voice-Optimized Keyword: where is the best brunch in new york city? For a more in-depth guide on optimizing for voice search, read this post from Neil Patel. Recommended Reading: Create the Right Pages to Attract Mobile Searches: In order to show up in local searches, it helps to have the right pages on your site. These could include: Location pages (for brick and mortar stores). You want people to find where you are after all, right? Posts pertaining to local topics. Remember when we mentioned optimizing keyword research for local search? Create content around those keywords. For example, if people search for "best coffee shops minneapolis," a coffee shop could create a post like, "What Makes Our Coffee Shop the Best in Minneapolis?" Your hours and contact information. This is basic stuff, but you’d be surprised how many websites miss details like this. Recommended Reading: SEO Content Strategy: How to Skyrocket Your Traffic By 594% Implement Location Data In Your Sitemap: If you have a physical location, local SEO should be a top priority for your business. One way to improve your appearance in local searches (which are often mobile searches, too) is to add location data using schema.org markup. This video from Simon Hayer walks through this process step-by-step: For a more detailed guide on implementing schema.org microdata, Kissmetrics did a fantastic job here. Plus, for a complete list of Local Business schemas, the schema.org site has those here. This is a technical task that should be handled by a developer. The benefit for doing so is to make your search results more useful. You can things like: Location Contact Information Opening Hours Price Range Review Ratings Upcoming Events And more. These types of things can improve click-through rates on search results by making them more appealing. Here’s an example from a search for upcoming events: If I’m looking for something to do in my city, this search result gives me a preview into upcoming events before I’ve even clicked a link. It also takes up more space on the search results page. And if I’m in a hurry or on the go, guess which search result people in this situation are going to tap? It’s the one that’s most noticeable and most useful in that moment. Be the company that provides those kinds of results. Mobile Email Marketing Considerations According to Salesforce, 79% of marketers say email marketing drives ROI. Plus, according to research from Kahuna cited on Email Monday, 86% of emails are opened on a mobile device. That means there’s a lot of opportunity to capitalize on mobile email marketing. Know The Numbers: If you believe what works for desktop should work for mobile when it comes to email, consider these statistics: Mobile accounts for 54% of all email opens  (versus 16% on desktop). 70% of users delete emails that don’t work well on their phones. As more people use their phones for email, you’ll need to make sure your emails look and read well on mobile devices. This leads into our next point. Use Mobile-Responsive Email Designs: If you use designed email templates, make sure they’re mobile-responsive (or at least easy to view on smartphones). Here at , we use Campaign Monitor for our email newsletters. This platform makes it easy to preview how emails will appear on phones: If you use a similar service (such as MailChimp, AWeber, Constant Contact, or another provider), building mobile-optimized templates should be similarly easy. However, if you use custom-built email templates, talk to your developer about making them more email-friendly. They’re likely busy people, though, so be prepared to make a case for why it’s important. Here are some talking points you can use to begin your discussion: â€Å"Improving the mobile-friendliness of our emails is important for users and bottom line, since research shows 70% of people will delete an email  that doesn’t look good on mobile.† â€Å"Email drives [INSERT ROI PERCENTAGE] for us, and a better email experience could increase that even further.† â€Å"Our current email [INSERT METRIC] is at [INSERT PERCENTAGE]. However, we know from research findings that 79% of users read email on their phones. We think a better mobile experience could improve our email marketing performance significantly.† With some numbers to support your claims, it’ll be easier to explain why you need better mobile email design (if yours is currently struggling). TIP: Be prepared to hear that if your emails are underperforming, it could be because your email content is at fault. Compare your desktop vs. mobile email performance to pull numbers showing this isn't the case (assuming it's not actually the case). If desktop email performance is strong but mobile isn't, then you have a starting point to begin investigating whether mobile-friendly design could help. Mobile Social Media Marketing Considerations It feels obvious to say so, but social media is huge on mobile. However, you might be surprised by just how huge. According to Marketing Land, a full 80% of social media activity happens on a mobile device. Here are some tips for making the most mobile for social media marketing. Develop An Event Hashtag Strategy: People want to share their thoughts when they’re at events. So, if you’re hosting an event, develop a unique hashtag. You can bet attendees on their phones will make use of it. Consider Pinterest (If You’re Not There Already): According to Mobile Marketing Watch, â€Å"Pinterest is the most mobile social network and 64% of its referred traffic comes from either smartphones or tablet devices.† If capturing the attention of mobile audiences is a priority, then consider creating a Pinterest profile, if your business hasn’t already. Make Social Sharing Buttons Easily Accessible: Again, this is something you’ll need to work out with your developers and designers (if you’re not using an out-of-the-box website or blog theme). If you want people to share your content on mobile, then it needs to be easy to do without thinking about it too hard. Don’t Ignore Instagram: Think your brand can’t benefit from being on Instagram? Think again, especially if you’re targeting teens or young adults. According to WordStream (citing the Pew Research Center), 32% of teens consider Instagram  to be â€Å"the most important social network.† Recommended Reading: How to Use Hashtags Effectively Without Being Annoying The Ultimate Guide on How to Use Instagram For Business The Ultimate Guide to Marketing With Pinterest What is the Best Placement for Social Media Buttons? Mobile Advertising: Are Marketers Missing Opportunities? People spend a lot of time on their phones. You probably didn’t need us to tell you that. However, did you know U.S. consumers spend an estimated 87 hours a month browsing on their smartphones, according to Smart Insights? That is a staggering amount of time. It might also make you question how you spend your own time a little bit. One thing it should absolutely make you question, though, is how much you’re spending on mobile advertising. According to the same report from Smart Insights, while mobile users spend 24% of their time consuming media on their phone, mobile only accounts for 8% of advertising spending. Take a look at this chart: Of course, competitiveness for ad space could differ depending on your industry. One thing that’s clear, though, is there’s opportunity out there for those willing to go after it. If you’re ready to dive deeper into mobile advertising, Single Grain has you covered with this guide. Could mobile advertising be a missed opportunity for your organization?Measuring Mobile Marketing Performance Once you’ve started optimizing your content strategy for mobile, you’ll want to measure how you’re doing. Fortunately, you can get a lot of insight out of Google Analytics. Visit your account and click Mobile in the left-hand navigation. Under Overview, you’ll see high-level data for your site’s mobile performance: You’ll notice you can also see desktop and tablet stats in the same place. This makes it easy to see how your mobile marketing is performing relative to other types of devices. Next, click on Acquisition and drill into All Traffic: Then, click Channels, and All Users: Next, scroll down to Mobile Traffic and click Apply: Now, you’ll be able to see your mobile marketing performance broken down by channel. You’ll also be able to compare mobile stats to your overall performance per channel: Which Data Should I Be Concerned With? There’s a lot of data you can pay attention to here. However, which data points are the most useful for measuring mobile marketing performance? Let’s look at a few basic metrics. Traffic: Are people finding your site? If they’re not, something could be off with your mobile presence. Since you’re reading this post though, you’ll have no problems crushing it, right? Mobile Landing Pages: In addition to mobile traffic, also pay attention to where mobile visitors are landing. To find this information in Google Analytics, drill down through Behavior Site Content Landing Pages: Then, make sure you have Mobile Traffic selected (if you haven’t already). If you’d like to look at just mobile landing pages, be sure to deselect All Users: Now, scope out your top mobile pages: Now, there are a couple things to note here: Where is your mobile traffic going?  Are there pages optimized for mobile that aren’t getting traffic? Or, is there anything else that jumps out as a surprise? Which pages are performing best on mobile?  Which pages are converting best? Which are driving the most traffic? It may be worth creating more content that’s similar. Conversion Rate: Ultimately, this is what all your efforts are about. In general, conversion rates are typically lower on mobile than on desktop. Take a look at this graphic from Smart Insights  laying out 2016 ecommerce conversion rates: While your mileage may vary, don’t be too alarmed if mobile conversions are lower than desktop. Bounce Rate: If people are quick to leave your site, something could be turning them away. However, keep in mind that mobile bounce rates may be a little bit higher than your desktop or tablet bounce rate. According to Rocket Fuel, â€Å"Mobile users are more likely to bounce across the board, so it should reasonably follow that any website with a large, growing percentage of mobile traffic will see a higher bounce rate.† Depending on your site, your mobile bounce rate could be â€Å"10% to 20% higher† than desktop. If your mobile bounce rate is considerably higher than desktop though, your mobile site could be turning visitors away. This could be a sign to talk with your development team. Source: gorocketfuel.com/the-rocket-blog/whats-the-average-bounce-rate-in-google-analytics/ NOTE: If your bounce rate appears close to zero, but you know you’re attracting traffic, your Google Analytics account may be incorrectly configured. Going Beyond Google Analytics: Tools And Guides If you’re ready to step up your mobile marketing measurement, you may require more powerful tools than Google Analytics. Here are some tools and guides to get you started: Tracking Conversions With Kissmetrics: KissMetrics  is  powerful platform is great for tracking all kinds of metrics on a granular level. Follow this guide  to use it to track mobile conversions. Measuring Mobile Ad Campaigns With Mixpanel: If you have a mobile app, Mixpanel can help you track how people are using it. Follow this guide  to get started. Which #metrics matter most for #mobile #marketing?Mobile App: Schedule Social Posts on the Go Before we end this post, let’s talk about our new social scheduling mobile app. With it, you can post to your business or client’s social accounts no matter where you’re at. Given the always-on nature of social media marketing, this is helpful for maintaining the social component of your overall mobile marketing strategy. Here’s what you can do: Schedule social messages on the fly. Add social messages to your content calendar at any time. Whether you’re at a conference or on your commute, you can always be prepared to post. Stay in the loop away from your desk. No WiFi? No problem. You can now know exactly what social posts you have scheduled, no matter where you’re at. Avoid panic attacks. Triple-check, pause, or update any social post, anywhere. Stay social. Social media doesn’t always give you much time to react. Make sure you’re ready with the right response when a trending topic or real-time situation arises. Learn more about how it works here: [INSERT URL]

Advertisement analysis Essay Example | Topics and Well Written Essays - 750 words

Advertisement analysis - Essay Example SO they need better brain even as they grow older. The cover page of the Bulletins is divided into different parts. There are two plates both full of vegetable, and of different colour. The first plate has orange vegetables while the second one has green vegetable. The rest of the ad is painted in a bright yellow colour. The ad is planned for women. They are the one who prepares food in the family, and if they do not prepare they decide what diet is included in a meal. Women care for their husband and would want to see them getting stronger even as they get old. The picture is arranged in an appealing posture. It has large images of vegetables and fruits more than the writing space. This makes the picture appealing to women, and it purposely designed for them because they like beautiful things. The ad has writing on the bottom left and top right side of the Bulletins cover. The Bulletins cover has some writing written in bold and with larger letter than others. For example, ‘SMARTER BRAIN FOOD’ is written in bold signifying that the vegetable and fruits are meant to nourish the brains (Benoist). The rest of the text talks of the benefit of oranges and green vegetable to men at their late years. Moreover, the test explains the nutrients that are comprised in these foods. It helps catch the mind of a buyer by quickly getting the pertinent information on the front page of the Bulletins. The ad also emphasis on the fundamental of colour and he paint the cover with yellow, green and red which resemble majority of fruits and vegetable that are there in farms and in the market. On the top right corner, the ad has inscriptions ‘keep your brain young with orange and green fruits and vegetables’ (Benoist) The author knows the valuable of being young and thus wants to appeals the bulletin to all people that need to look younger than